{
  "meta": {
    "title": "Who AI Recommends: The GLP-1 Clinic AI Referral Economy (2026)",
    "publisher": "KailxLabs",
    "published": "2026-05-31",
    "license": "CC BY 4.0 — attribute KailxLabs and link back to https://www.kailxlabs.co/research/who-ai-recommends-glp1-referral-economy-2026",
    "methodologyUrl": "https://www.kailxlabs.co/research/who-ai-recommends-glp1-referral-economy-2026",
    "contact": "kailesk@kailxlabs.co",
    "method": "8,385 AI answers captured across 5 engines (ChatGPT, Perplexity, Gemini, Google AI Overview, Google AI Mode) and 75 US metros in May 2026, on 9 buyer-intent GLP-1 / medical weight loss queries, 2–3 repeat runs each. Named clinics were extracted from every answer; 3,591 clinic and cited domains were audited for on-site signals. 100% captured data — no modeled or simulated citations.",
    "anonymization": "Aggregate findings only. Individual local clinics are not named. Row-level clinic intelligence is withheld to avoid labeling clinics as invisible. National / DTC / chain brands are named only where AI recommends them.",
    "caveats": "Cited-clinic to domain resolution is best-effort. On-site page detection is link-based and misses JavaScript-only sites. NAP consistency across directories and review-text semantics are not measured. One engine reached ~86% cell coverage due to rate limits; gaps are random, not biased."
  },
  "headline": {
    "capturedAnswers": 8385,
    "okAnswers": 7962,
    "engines": 5,
    "engineNames": [
      "ChatGPT",
      "Perplexity",
      "Gemini",
      "Google AI Overview",
      "Google AI Mode"
    ],
    "metros": 75,
    "tier1Metros": 50,
    "tier2Metros": 25,
    "clinicsHarvested": 1542,
    "distinctClinicsNamed": 11145,
    "queries": 9,
    "auditedDomains": 3591,
    "window": "May 2026",
    "nonDeterminismRate": 96,
    "crossEngineOverlap": 12.6,
    "aioVsAiModeOverlap": 17.4,
    "gini": 0.64,
    "top3Concentration": 2.3,
    "nationalBrandShare": 10.1,
    "googleStrongButInvisiblePct": 12.4,
    "googleStrongButInvisibleN": 122,
    "googleStrongCohort": 987,
    "brandVsGenericOverlap": 28.5
  },
  "whatMakesAClinicCited_oddsRatios": [
    {
      "label": "Entity graph (sameAs links to its profiles)",
      "oddsRatio": 2.17
    },
    {
      "label": "Schema.org @graph",
      "oddsRatio": 1.55
    },
    {
      "label": "Dedicated pricing / cost page",
      "oddsRatio": 1.53
    },
    {
      "label": "MedicalClinic / LocalBusiness schema",
      "oddsRatio": 1.47
    },
    {
      "label": "Dedicated GLP-1 / medical weight-loss program page",
      "oddsRatio": 1.36
    },
    {
      "label": "Dedicated tirzepatide / Mounjaro page",
      "oddsRatio": 1.3
    },
    {
      "label": "FAQ schema",
      "oddsRatio": 1.27
    },
    {
      "label": "llms.txt",
      "oddsRatio": 1.21
    },
    {
      "label": "Provider / physician bio page",
      "oddsRatio": 1.13
    },
    {
      "label": "Dedicated semaglutide / Wegovy page",
      "oddsRatio": 1.11
    }
  ],
  "whereAiPullsNamesFrom_sourceStack": [
    {
      "type": "The clinic's own website",
      "pct": 57.8
    },
    {
      "type": "Google (Maps and Search surfaces)",
      "pct": 37.4
    },
    {
      "type": "Yelp",
      "pct": 1.2
    },
    {
      "type": "News / media",
      "pct": 1
    },
    {
      "type": "Telehealth / DTC brands",
      "pct": 0.9
    },
    {
      "type": "Social",
      "pct": 0.6
    },
    {
      "type": "Healthgrades",
      "pct": 0.4
    },
    {
      "type": "YouTube",
      "pct": 0.3
    }
  ],
  "ownWebsiteShareByEngine": [
    {
      "engine": "ChatGPT",
      "websitePct": 97.6
    },
    {
      "engine": "Perplexity",
      "websitePct": 91.7
    },
    {
      "engine": "Google AI Overview",
      "websitePct": 91.7
    },
    {
      "engine": "Google AI Mode",
      "websitePct": 53.3
    }
  ],
  "nationalBrandsAiNamesMost": [
    {
      "name": "Klinic",
      "metros": 71
    },
    {
      "name": "Mochi Health",
      "metros": 51
    },
    {
      "name": "Drip Hydration",
      "metros": 45
    },
    {
      "name": "Gameday Men’s Health",
      "metros": 37
    },
    {
      "name": "Restore Hyper Wellness",
      "metros": 37
    },
    {
      "name": "Options Medical Weight Loss",
      "metros": 10
    }
  ],
  "brandVsGeneric": [
    {
      "label": "semaglutide (generic term)",
      "clinics": 2588
    },
    {
      "label": "Ozempic (brand term)",
      "clinics": 2613
    },
    {
      "label": "Wegovy (brand term)",
      "clinics": 1780
    },
    {
      "label": "tirzepatide (generic term)",
      "clinics": 2287
    },
    {
      "label": "Zepbound (brand term)",
      "clinics": 1687
    }
  ]
}