Playbook · Fertility & IVF clinics

Fertility & IVF clinics prompt playbook for 2026.

Fertility patients in 2026 research 5 to 15 clinics over 60 to 180 days before committing to an IVF cycle. ChatGPT and Perplexity sit in the middle of that research cycle. The REI-led clinics named in those AI answers receive disproportionate share of high-LTV consultations. This playbook documents five high-leverage prompts fertility patients actually use, with SART-data and REI-credential signals baked into every recommendation.

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Buyer economics

Short answer. IVF cycle pricing typically $15,000 to $35,000 per cycle with average 1.5-2.5 cycles per successful outcome. One new IVF patient covers the build many times over.

The 5 prompts, grouped by buyer stage

Problem-aware (1)

Solution-aware (1)

Vendor-aware (2)

Procurement-aware (1)

How to use this vertical playbook

Three ways. Self-diagnose: open each prompt page and read the "current AI behavior" section to gauge whether your practice is currently being named for that query in your city. Internal optimization: use the schema-required field on each prompt page as an audit checklist against your own website. Vendor evaluation: any AEO agency or tool that cannot directly address these prompts for your vertical is selling generic services priced for a generic demand surface.

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