Research

Field notes, methodology, and working theory from the AI visibility practice.

What we learn while rebuilding clinic websites for AI citation. Published when the work answers a question worth publishing.

Retrieval mechanics · · 9 min read

How ChatGPT decides which clinic to cite

A working model of retrieval, citation, and the five structural signals that move a clinic from invisible to quoted.

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Methodology · · 12 min read

Generative engine optimization for healthcare

The technical framework we use to rebuild clinic websites for ChatGPT, Perplexity, Gemini, and Google AI. Every step, every artifact, every measurement.

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Field notes · · 7 min read

Why most clinic websites are invisible to AI in 2026

We audited 40 clinic websites across five verticals. The failure modes are consistent and fixable. The fix is rarely cosmetic.

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