Get named in Gemini answers.
KailxLabs gets brands named in Gemini by earning places in the comparisons and lists Gemini reads and by making your facts correct everywhere it looks. We measure it in the Gemini app at gemini.google.com, not the API, asking each question several times and reporting a count and a likely range. It starts with the AI visibility baseline at $1,500, and programs start at $2,000 a month.
How Gemini builds an answer.
What is known on 26 Sep 2026, with the date and the kind of source for each line. Vendor findings are labelled, and nothing unconfirmed is stated as fact. Google has not documented how the Gemini app picks local businesses, so we do not guess.
| What we know | Source and date | Kind |
|---|---|---|
| Gemini is Google's assistant app, separate from Google Search. Google-Extended, a robots.txt token rather than a crawler, controls whether Google may use your content for Gemini models and for grounding answers in the Gemini app. It does not affect AI Overviews or AI Mode. | Google crawler documentation | Official |
| When Gemini cites a neutral comparison page, it adopts a winner from it more often than any other AI app measured. Placement in the lists Gemini reads matters most here. | Scrunch, self ranking listicle study, 24 Sep 2026 | Vendor |
| Gemini cites a source less often than ChatGPT, and the brands the two apps consistently recommend overlap only partly. Winning ChatGPT does not mean winning Gemini. | Searchable, 22 Sep 2026 | Vendor |
| The Gemini app and the Gemini API cite mostly different sources for the same question. Answers read through the API are a different instrument from what buyers see. | arXiv 2609.18729, academic audit, 16 Sep 2026 | Research |
| Gemini rarely cites YouTube, unlike Google's AI Overviews and AI Mode. | Scrunch, 10 Sep 2026 | Vendor |
| Gemini in Google Maps answers questions about places from Google's place data and contributor reviews, and can book restaurants. It is rolling out in the US and India. | Google, 12 Mar 2026 | Official |
| Eligible Shopify stores are being enrolled in checkout inside Gemini and AI Mode through UCP unless they opt out in Shopify. | Merchant emails from 22 Sep 2026, as reported by Search Engine Roundtable | Reported |
| Gemini models change often, and Google swaps them into its products under the same names. Each swap can move citations overnight. | Google, via Search Engine Roundtable, Aug to Sep 2026 | Reported |
The controls that matter
| Control | What it does | Our advice |
|---|---|---|
| Google-Extended | A robots.txt token that controls use of your content for Gemini models and for grounding in the Gemini app. | Keep it allowed if you want Gemini to use your pages. Blocking it is a licensing choice that opts you out of Gemini app use. |
| Googlebot | Crawls for Google Search, including AI Overviews and AI Mode. | Allow it. Since 15 Sep 2026 a Cloudflare "Block" setting also stops Googlebot, so check the CDN too. |
| Search generative AI control | A Search Console setting covering AI Overviews, AI Mode and Discover. Google does not list the Gemini app under it. | Confirm it is off unless you chose it. |
Google crawler documentation; Search Console help, 31 Aug 2026; Cloudflare, 15 Sep 2026.
What gets you named in Gemini.
Comparison pages and lists that rank you on merit, and your own facts stated clearly. The evidence points the same way across studies, though none of it is a controlled test yet.
The lists and reviews it reads
Gemini adopts a winner from comparison pages more readily than other AI apps, so being on the right lists, and near the top of them on merit, matters most here. We pick targets from the sources Gemini cites for your own questions.
Scrunch, 24 Sep 2026; Peec, 14 May 2026; both vendor
The same facts everywhere
Price is the fact AI gets wrong most often. We put prices, plans, policies and locations in visible text on your site and make them match your Business Profile, feeds and review sites.
Searchable, 23 Sep 2026; Profound, 17 Aug 2026; both vendor
Reviews in customers' own words
Gemini in Maps reads contributor reviews. Google allows asking every customer, and bans incentives, gating and asking only happy customers. We never script review wording or offer anything for a review.
Google, 12 Mar 2026; Google contribution policy
Disclosed answers only
Where a community thread shapes your answers, your own named team replies and says who they are. We never plant threads or post for you.
FTC Endorsement Guides
What does not work?
Some work is hygiene: worth keeping tidy, never the reason AI names you. Some advice is simply out of date.
| Tactic | Status | Why |
|---|---|---|
| Placement in the lists Gemini cites | Lever | Gemini adopts a winner from comparison pages more often than any other app measured (Scrunch, 24 Sep 2026, vendor). |
| Correct brand facts and prices | Lever | Wrong prices are the most common AI error, and they spread from page to page. |
| Google-Extended allowed | Eligibility | Needed for Gemini app use of your pages. It does nothing for AI Overviews or AI Mode. |
| Schema and JSON LD | Hygiene | No controlled study shows schema lifting AI citations, and Google says it is not required (10 Jul 2026). Kept tidy, never sold. |
| llms.txt | Hygiene | Google says Search ignores it. Useful only for developer documentation. |
| Tracking Gemini through its API | Out of date | The API and the app cite mostly different sources (arXiv 2609.18729, 16 Sep 2026). |
| YouTube videos made for Gemini | Out of date | Gemini rarely cites YouTube (Scrunch, 10 Sep 2026, vendor). Video matters on Google Search instead. |
| Chunking, word counts, rewriting for AI | Out of date | Google lists all three as things to ignore (10 Jul 2026). |
| Planting mentions or fake reviews | Refused | Google calls chasing inauthentic mentions a myth, and it breaks platform rules and US endorsement law. |
How we measure Gemini.
In the app buyers open, with enough answers to report a range.
The app, not the API
We measure Gemini at gemini.google.com. Gemini API readings are labelled as API and never pooled into a headline, because the two cite different sources.
Repeated runs
Gemini is checked on a fixed schedule, several runs each time. A share becomes a percentage only once eight answers stand behind it, and it always carries a likely range.
Gemini gets its own row
It is never blended with AI Overviews, AI Mode or ChatGPT. Model swaps are logged beside the trend.
A control group
An untouched half of your questions is held back. A change counts only when the before and after ranges separate on the worked half and not on the control.
of cited domains overlap between the Gemini API and the Gemini app on the same questions. Answers read through the API are a different instrument from what buyers see.
arXiv 2609.18729, academic audit · 1,536 answers · 16 Sep 2026
overlap between the brands Gemini and ChatGPT consistently recommend. One app is not a proxy for the rest.
Searchable, Gemini and ChatGPT brand recommendations · 38,966 question sets, 8 Jul to 15 Sep 2026 · 22 Sep 2026 · vendor data
of the 46,009 URLs AI engines cited were cited only once across 40 to 91 days of repeated runs. The brands named held far steadier than the sources behind them.
Otterly, AI search visibility stability · 252,407 answers, 520 prompts, 7 engines · 11 Sep 2026 · vendor data
The work, with its price.
Every engagement starts with a measured baseline. The rest depends on what the baseline shows.
AI visibility baseline
$1,500 one time
Your buyer questions asked in the Gemini app and the other apps, with who Gemini names instead of you and the sources behind each answer.
The baselineCitation engineering
In the Growth program, $3,500 a month
Placements in the comparisons, lists and reviews Gemini cites for your questions, pitched and tracked one source at a time.
Citation engineeringBrand facts
In every program, from $2,000 a month
Facts made identical on your site, Business Profile, feeds and review sites, and corrected at the source when Gemini gets them wrong.
Brand factsAnswer ready build
$4,995 one time
Pages Gemini can quote, with facts in visible text and Google-Extended, Googlebot and CDN settings checked.
Answer ready websiteAI shopping readiness
$4,995 one time
Merchant Center data made complete and correct, and a deliberate choice on checkout inside Gemini.
AI shopping readinessLocal program
$2,000 a month
Business Profile and the review platforms each AI app reads, kept complete and correct for your city.
Local visibilityNobody controls what an AI says. We never promise a fixed spot or a rank. Compare every option on the pricing page.
Gemini questions, answered.
How do I get my brand recommended by Gemini?
Be on the comparison pages and lists Gemini reads for your buyers' questions, keep your facts correct everywhere, and keep Google-Extended allowed so Gemini can use your pages. KailxLabs measures which sources Gemini cites for your questions before doing the work.
Is Gemini the same as Google AI Overviews?
No. AI Overviews and AI Mode are part of Google Search and follow Googlebot. The Gemini app is a separate product, and Google-Extended controls its use of your content. The apps also cite different sources, so we report each on its own row.
Should I block Google-Extended?
Only if you do not want Gemini to use your content. Blocking it opts you out of Gemini model training and Gemini app grounding. It has no effect on AI Overviews or AI Mode.
Why not measure Gemini through its API?
Because buyers do not use the API. Public research found the Gemini API and the Gemini app share only 14.8% of cited domains for the same questions (arXiv 2609.18729, academic audit, 16 Sep 2026). We measure the app at gemini.google.com and label any API reading as API.
Can you guarantee Gemini will recommend us?
Nobody controls what an AI says. We never promise a fixed spot or a rank. Local builds carry a refund rule: If you are not named on an agreed buyer question, on two agreed AI apps, within 45 days of launch, you get a full refund and keep the work. Named means at least 6 of 10 answers, measured the same way before and after.
What does it cost?
It starts with the AI visibility baseline at $1,500. Programs start at $2,000 a month, and the Growth program with citation engineering on 50 questions is $3,500 a month.
Other AI apps: ChatGPT · Perplexity · Google AI Overviews · Google AI Mode
- 26 Sep 2026: page rebuilt from the September 2026 evidence. The old crawler, schema and llms.txt claims are retired.
Talk to the founder.
20 minutes with Kailesk Khumar. You leave knowing where AI names you today, and what it would take to become the answer.
- A live look. We ask five of your buyer questions on ChatGPT, Google and Perplexity while you watch.
- The reasons. The three biggest reasons AI names a rival instead of you.
- The plan. A clear next step and its price, whether or not you hire us.
Pick a time that suits you. The calendar invite arrives straight away. Prefer a link? Book on Cal.com.