Practical checks and opinion pieces on how AI apps read and name businesses. Each note is dated. Opinion is labelled as opinion, and any number carries its source.
Three Claude Code plugins, published free on npm under the HouseofMVPs publisher account, run the same kind of technical checks we use when we review a site.
Read the note→One command shows whether a page's key text is in the HTML a crawler receives, or only appears after JavaScript runs. It works on any site, whatever it is built with.
Read the note→Many patients who once would have started with a surgical consult now start on a GLP-1 medicine. The questions they later ask AI apps are different, and most surgical center sites do not answer them.
Read the note→Open /robots.txt and check that nothing blocks the crawlers behind AI search citations. Training crawlers are a separate, licensing choice.
Read the note→Large dental groups publish consistent location pages at scale. Independent cosmetic practices can compete by being specific about the work they do and the dentists who do it.
Read the note→AI apps quote selectively. A verdict figure can travel without the disclaimer that sat in a footer. Put the disclaimer in the same passage as the claim.
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