Bar advertising rules and AI search: keep disclaimers next to results
AI apps quote selectively. A verdict figure can travel without the disclaimer that sat in a footer. Put the disclaimer in the same passage as the claim.
This is general information, not legal advice. Check your own state's rules with your bar or ethics counsel.
State advertising rules, most of them based on ABA Model Rule 7.1, restrict misleading statements about results, and several states, New York among them, require a disclaimer when past results are mentioned. The usual website pattern puts results on a page with the disclaimer below or in the footer.
AI apps quote selectively. When ChatGPT or Perplexity answers a question using a firm's results page, the figure may be quoted while a disclaimer in a separate section, or in an image, is left out.
The practical fix is to put the disclaimer in body text, in the same paragraph as each result, and to state the case type and jurisdiction alongside the figure. That keeps the context together for any reader, human or machine.
Structured data should reflect the same claims as the visible page and nothing more. It does not replace the disclaimer on the page.