Straight answers about AI search.
The KailxLabs answer library gives short, sourced answers to the questions buyers ask about AI search. It covers what AEO costs, how to choose an agency, how to get recommended by ChatGPT, how ChatGPT plugins are discovered, and which popular tactics do not work. Every fact carries its source and date, and every page shows when it last changed.
What is AI search work?
What the terms mean and how the work differs from SEO.
What is AEO?
AEO is the work of getting a brand named and described correctly inside the answers of ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Copilot and Perplexity.
Read the answer AnswerAEO agency or SEO agency?
An SEO agency works to rank your pages and win the click; an AEO agency works to get your brand named inside AI answers.
Read the answerHow do you get named?
What makes ChatGPT and the other AI apps name a business, and why they skip one.
How do you get recommended by ChatGPT?
Let OAI-SearchBot read your site, get named in the pages ChatGPT cites for your category, and keep your facts and prices identical everywhere they appear.
Read the answer AnswerWhy doesn't ChatGPT recommend my business?
Usually because it cannot read the site, the pages it cites do not name the business, or the business facts conflict across the web.
Read the answerWhat matters technically?
Which technical steps make you eligible, and which are hygiene sold as levers.
Which crawlers should you allow for AI search?
Allow the search and citation crawlers such as OAI-SearchBot, Claude-SearchBot, PerplexityBot, Googlebot, Bingbot and Applebot; GPTBot, ClaudeBot and Google-Extended are training controls.
Read the answer AnswerDoes schema help AI citations?
No reliable evidence shows that schema markup makes AI apps cite you; it is hygiene, not a lever.
Read the answerHow do stores get chosen?
Product feeds, AI shopping channels and the new checkout choices.
How are plugins discovered?
What OpenAI documents about plugin discovery and recommendations, what can be measured from outside, and what nobody knows yet.
What are ChatGPT plugins in 2026?
Plugins are packages of skills and connected apps that people install in ChatGPT and Codex from one shared directory.
Read the answer AnswerCan ChatGPT recommend plugins automatically?
Yes, but only for plugins OpenAI selects. A developer cannot request it, and most published plugins are found by link or name.
Read the answer AnswerHow does ChatGPT decide which plugin to use?
For installed plugins, from the names and descriptions the developer wrote. For plugins not installed, OpenAI publishes no method.
Read the answer AnswerCan you optimize a ChatGPT plugin for discovery?
Partly. You can test and tune when ChatGPT calls an installed plugin. You cannot request, buy or guarantee a recommendation.
Read the answer AnswerDo plugin and MCP tool descriptions affect discovery?
For installed plugins, yes: OpenAI says tool metadata decides when a tool is called. For suggestions, nobody has shown it.
Read the answer AnswerHow do you measure ChatGPT plugin visibility?
In three layers kept apart: the directory, tool selection after install, and suggestions before install, each with repeated runs.
Read the answer AnswerDoes getting into the plugin directory guarantee traffic?
No. A published plugin is found by link or by name, and reaches the main directory pages only if OpenAI selects it.
Read the answer AnswerCan a ChatGPT plugin pay for placement?
Not as of 9 Oct 2026. OpenAI documents no paid placement, developers cannot request promotion, and plugins cannot serve ads.
Read the answer AnswerDo ChatGPT plugins work in Codex?
Yes. ChatGPT and Codex share one plugin directory, though the Codex IDE extension does not support plugins.
Read the answer AnswerWhat changed for plugins at DevDay 2026?
Plugin extensions, a new creation and submission flow, improved ranking and recommendations, MCP Events and plugins inside Sites.
Read the answerHow do you buy AEO?
What it costs, how to judge an agency, and when a tool is enough.
How much does AEO cost?
Published prices ran from free trackers to agency retainers of $10,000 a month and more; KailxLabs starts with a $1,500 baseline.
Read the answer AnswerHow do you choose an AI search agency?
Choose by how it measures: repeated runs on the real consumer apps, a range for each app, and proof against a control group of untouched questions.
Read the answer AnswerAEO agency or AEO tool?
An AEO tool tracks what AI answers say about you; an AEO agency changes those answers.
Read the answerAbout these answers
Who writes these answers?
KailxLabs writes and checks every answer. Each fact carries its source, sample and date, and vendor data is labelled as vendor data.
How often are they updated?
When a platform changes or new evidence appears. Every page shows its last update and what changed.
Can I quote these answers?
Yes. Please link to the page you quote so readers can see the sources.
My question is not here. Can I ask it?
Yes. Book a call, or ask for the free ai read: four of your buyer questions asked on the main AI apps, with a written reply from a person.
- 9 Oct 2026: ten answers on ChatGPT plugin discovery added, each with its sources, source dates and limits.
- 26 Sep 2026: answer library published with ten answers.
Talk to the founder.
20 minutes with Kailesk Khumar. You leave knowing where AI names you today, and what it would take to become the answer.
- A live look. We ask five of your buyer questions on ChatGPT, Google and Perplexity while you watch.
- The reasons. The three biggest reasons AI names a rival instead of you.
- The plan. A clear next step and its price, whether or not you hire us.
Pick a time that suits you. The calendar invite arrives straight away. Prefer a link? Book on Cal.com.