Be the distributor AI recommends.
KailxLabs gets distributors and wholesalers named when buyers ask ChatGPT, Google AI Mode, Gemini and Perplexity who stocks a product, carries a brand or ships to their area. We map the questions buyers ask about your lines, brands, stock and service area, publish pages that answer each one, and earn mentions where AI looks. Large catalogs usually run Scale at $2,999 a month.
What trade buyers ask AI.
Examples of the questions we measure for a distributor. Yours come from inbound calls, quote requests and your sales team.
Example questions, not client data.
Where sourcing answers come from.
Each engine reads a different mix of sources for sourcing questions. These are the ones we check first, and we map the rest per app.
Lines, brands and areas
Buyers ask who stocks a product, carries a brand or serves an area. Each common question gets a page with the answer in text, grouped by line, brand, application and location.
Authorized dealer listings
Brand dealer locators and authorized distributor lists answer "who carries it" questions. We check that each one lists you correctly and links to you.
Business Profile, Bing and Apple
Pickup, service and "near me" questions lean on business profiles. We keep each branch correct on Google, Bing Places and Apple Business.
Shipping, returns and terms
AI repeats your minimum order, shipping cutoffs and credit terms. When those are hidden or out of date, it guesses, so we put them where it can read them.
Guides and comparisons
Buying guides and supplier comparisons shape the shortlist. We work to earn a fair place in the ones each engine already cites.
Reddit, LinkedIn and forums
Buyers ask peers where to source parts and supplies. Mentions there are written by your named team, with disclosure.
A distributor is chosen on facts: the lines it carries, the brands it is authorized for, stock, shipping, terms and service area. Those are the facts buyers now ask AI about, often in one sentence.
When those facts live only in a PDF catalog, a login portal or a sales rep’s head, AI cannot see them. Every plan starts by putting them on pages it can read, then builds the links, mentions and list placements that make an engine confident enough to name you.
What we do for distributors.
Four pieces of work, each judged on the number it can move: answers that name you, and qualified traffic to your quote form.
Know where you stand.
The questions buyers ask about your lines, brands, stock and service area, asked on every major AI app until the answer settles.
Answer ready websitePages for every line and area.
Category, brand, application and location pages with stock, shipping and terms in text AI can quote.
Citation engineeringGet onto the shortlist.
Earned placement in the dealer locators, guides and lists each engine cites for your products.
Brand factsFix stock and terms.
Dropped lines, old branches and wrong shipping terms traced to the page they came from and corrected there.
Worked questions, untouched questions.
Before we start, we split your buyer questions in two. We work on one half and leave the other alone. Priority questions checked daily, with several runs each time, and every app gets its own row with a count and a likely range.
A change counts only when the ranges separate. Alongside the runs we track organic and AI referral traffic in your own GA4, and read an open text "how did you hear about us" field on your forms.
The usual plan for distributors.
Growth and Scale start with a 90 day term, billed monthly in advance, then renew for six months at a time unless either side gives 30 days written notice before a renewal.
A managed program for one site: content, authority and AI visibility tracking every month, with a dedicated strategist and a weekly written report.
See GrowthA faster program for the full site: twice the content, wider authority coverage and twice the questions tracked, with the same strategist and weekly report.
Book a callA senior led program built around your category and the competitors you need to beat. Scoped on a strategy call; larger mandates are quoted individually.
See EnterpriseMore traffic in 90 days
Qualified Growth and Scale clients get 30% more organic and AI search traffic in 90 days, or we keep working with no management fee until they do. Measured in your own GA4 and Google Search Console, against the 90 days before we start.
What we never promise
Nobody controls what an AI says. We never promise a fixed spot or a rank. The full conditions are on the pricing page.
One focused line or one branch? Growth at $1,599 a month covers one site with 30 articles a month.
Distributor questions, answered.
How do distributors show up in ChatGPT answers?
By making it easy for ChatGPT to see which lines and brands you carry, where you ship and what your terms are, and by being listed correctly in the dealer locators and guides it reads. KailxLabs measures which of those sources decide your buyers’ questions today.
We have thousands of SKUs. Do you write a page for each?
No. We group products by the questions buyers ask: by line, brand, application and area. Scale, at $2,999 a month, covers the full site with 60 articles a month, which suits most large catalogs.
Our buyers already call us. Does AI search matter?
Your current buyers know you. New buyers often ask AI who stocks a product before they ever reach your phone number. AI search is a way to reach the ones who have not heard of you yet.
How do you measure leads from AI search?
Three ways: AI referral traffic and organic traffic in your own GA4 and Search Console, an open text "how did you hear about us" field on your quote or contact form, and our own repeated checks of the AI apps. We report what the evidence supports.
What do you promise?
Qualified Growth and Scale clients get 30% more organic and AI search traffic in 90 days, or we keep working with no management fee until they do. Nobody controls what an AI says. We never promise a fixed spot or a rank.
Talk to the founder.
20 minutes with Kailesk Khumar. You leave knowing where AI names you today, and what it would take to become the answer.
- A live look. We ask five of your buyer questions on ChatGPT, Google and Perplexity while you watch.
- The reasons. The three biggest reasons AI names a rival instead of you.
- The plan. A clear next step and its price, whether or not you hire us.
Pick a time that suits you. The calendar invite arrives straight away. Prefer a link? Book on Cal.com.
