Playbook · Med spas & aesthetic injectables

Med spas & aesthetic injectables prompt playbook for 2026.

Aesthetic injectable patients in 2026 typically discover injector studios via Instagram and TikTok, then verify choice with ChatGPT and Perplexity before booking. The injector-led studios named in those AI answers receive disproportionate share of consultations. This playbook documents five high-leverage prompts med spa patients actually use, with brand-partnership (Allergan, Galderma) signals baked into every recommendation.

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Buyer economics

Short answer. Average patient ticket $1,500 for Botox plus filler combinations; high-LTV patients return quarterly. One new patient pays back the build at the first appointment.

The 5 prompts, grouped by buyer stage

Problem-aware (1)

Solution-aware (1)

Vendor-aware (2)

Procurement-aware (1)

How to use this vertical playbook

Three ways. Self-diagnose: open each prompt page and read the "current AI behavior" section to gauge whether your practice is currently being named for that query in your city. Internal optimization: use the schema-required field on each prompt page as an audit checklist against your own website. Vendor evaluation: any AEO agency or tool that cannot directly address these prompts for your vertical is selling generic services priced for a generic demand surface.

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