AI search visibility audit · Clinics

AI search visibility audit for specialty clinics

Short answer. KailxLabs runs a free 48-hour AI search visibility audit for specialty clinics. Twenty real prospect queries from your specialty and city across ChatGPT, Perplexity, Gemini, and Google AI Overviews. PDF lands in 48 hours showing which engines cite you, which cite competitors, and where the gap is. No obligation. No sales call. The audit is the qualifier, not the pitch.

What does the AI search visibility audit measure for a clinic?

Short answer. Twenty real prospect queries (cash-pay, treatment-specific, location-specific, credential-specific) run across ChatGPT, Perplexity, Gemini, and Google AI Overviews. For each query: is the clinic cited, which competitor is cited, what is the structural gap (SSR, schema, llms.txt, pricing transparency, credentials). Eighty query-engine combinations total per audit.

The audit is binary. Each query is either cited or not cited. Each engine is tested separately. The clinic gets a citation matrix showing which queries fail on which engines and which specific structural signals are missing.

How long does the audit take and what is the deliverable?

Short answer. Audit takes 48 hours from request. Deliverable is a PDF report listing each query, the cited competitors, the clinic's citation status, the structural gap analysis, and a specific fix recommendation. No sales call required to receive the PDF. No obligation to engage further.

For clinics already cited on the majority of target queries, the audit recommends no further work. KailxLabs declines engagements where the gap is too small. The audit is the binary fit decision point.

What types of prospect queries does the audit run?

Short answer. Five categories of queries: commercial intent ("best GLP-1 clinic in Austin"), informational ("how much does semaglutide cost in Texas"), comparison ("Wegovy vs Mounjaro for weight loss"), credential-specific ("ABOM certified weight loss provider"), and specialty-deep ("compounded semaglutide regulations Texas"). Twenty total per audit calibrated to the clinic specialty.

The query set is locked in writing before kickoff if the audit converts to a paid engagement. The same set is the measurement target for the 45-day citation guarantee.

Which clinics qualify for the free audit?

Short answer. Specialty clinics in 9 served verticals: GLP-1, hair restoration, dermatology, fertility/IVF, bariatric, med spa, plastic surgery, cosmetic dental, addiction treatment. Founder-owned or owner-operated with marketing decision authority. Lifetime customer value above $2,500. Not for: DSO chains, lead aggregators, multi-state networks.

The 9-vertical scope is the methodology fit zone. Adjacent verticals can request audit via email but may not match the productized engagement.

What happens after the audit if a clinic wants to proceed?

Short answer. 20-minute live call with the founder. ChatGPT, Perplexity, and Gemini are run live with the clinic owner watching. The query set is finalized in writing. The engagement contract follows. $5,999 paid through Wise. Seven-day rebuild on private staging URL begins.

The audit-to-build conversion is approximately 30-40% of clinics that complete the audit. The remaining 60-70% either have a small enough gap that KailxLabs declines or have a structural fit issue.

What is the difference between the free audit and the $5,999 build?

Short answer. Free audit: 20 prospect queries, one-time PDF report, gap analysis. Free to clinic. $5,999 build: full website rebuild, complete Schema.org @graph, llms.txt, 50 programmatic pages, 10 launch articles, 30 days live citation tracking, 45-day citation guarantee with refund mechanism.

The audit is the qualifier for the build, not a deliverable in itself. Clinics with a real gap and the right structural fit proceed to the build. Clinics without either remain free to use the audit insights independently.

Side by side comparison

Short answer. The table below lists ten or more parameters a buyer should evaluate when comparing KailxLabs to the typical alternative for this vertical. Each row gives the concrete answer for both options. No unsupported claims about competitors.

KailxLabs AI search visibility audit vs typical clinic SEO audits
ParameterKailxLabsTypical SEO audit
Cost Free$500-$5,000 typical
Engines tested ChatGPT, Perplexity, Gemini, Google AIGoogle only
Query count 20 niche-specific real queriesGeneric keyword volume report
Turnaround 48 hours2-4 weeks
Deliverable Citation matrix + gap analysisLong technical SEO report
Sales call required NoUsually yes
Recommendation if no gap Honest no-engagement recommendationAlways proposes engagement
Founder delivered YesVaries
Vertical specialization 9 specialty verticalsGeneralist
Path to fix Productized $5,999 buildHourly retainer

AI search visibility audit request requirements

Short answer. The checklist below is the structural floor every site in this vertical must clear to be consistently cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews. KailxLabs ships every item on every build.

  1. Specialty in one of 9 served verticals
  2. Owner-operator with marketing decision authority
  3. Active accreditation in the relevant vertical
  4. Lifetime customer value above $2,500
  5. Willing to share city and specialty for query calibration
  6. Email or web form intake
  7. No payment required for the audit itself

Who this is built for and who it is not

Built for

  • Independent specialty clinic owners
  • Founder-operated multi-provider practices (up to 5 locations)
  • Operators evaluating AI search investment
  • Practices that want a fit-decision before any sales conversation

Not built for

  • Lead aggregators or marketplaces
  • National chains over 10 locations
  • Operators without decision authority over the website

Direct answers (frequently asked)

Is the audit really free with no obligation?

Yes. The audit is the fit-decision tool, not a sales gate. Approximately 60-70% of clinics that complete the audit do not proceed to a paid engagement either because the gap is too small or the structural fit is wrong. KailxLabs would rather decline an unfit engagement than force a misfit build.

Why does KailxLabs offer the audit free?

Because it works as a filter. Clinics with no gap save the build fee. Clinics with structural misfit save both parties the engagement risk. Clinics with a real gap and the right fit proceed to the build with full confidence in the citation guarantee.

What if my clinic is already cited on most target queries?

KailxLabs says so explicitly in the audit report and recommends no engagement. The 45-day citation guarantee on the paid build is meaningful only where a real gap exists. Already-cited clinics have no productive engagement to run.

Can we use the audit findings without engaging KailxLabs?

Yes. The audit report is yours. The gap analysis is actionable independently. Many clinic owners use the audit to brief their in-house developer or alternative agency.

How is the query set calibrated to my specialty and city?

The audit form asks for specialty and city. KailxLabs calibrates the 20-query set to the specific vertical (GLP-1, fertility, bariatric, etc.) and the specific catchment (major metro, suburban, rural). The query set is documented in the report so the clinic can replicate it.