Tool · Revenue loss calculator

AI search revenue loss calculator

Short answer. Enter your customer lifetime value, monthly prospect query volume, and current AI citation rate. The calculator outputs the estimated monthly and annual revenue lost to citation-invisible competitors. Useful for justifying the $5,999 Foundation Build engagement to a CFO or partner.

How it works

Direct answers

How do I estimate monthly prospect AI queries?

Conservative estimate: 50-200 monthly for a single-location specialty practice in a mid-sized metro. Larger metros and high-demand verticals (GLP-1, plastic surgery) often see 500-2,000+ monthly.

What citation rate should I assume baseline?

Per the 40-clinic audit dataset, 60% of specialty clinics cite at 0% rate. Most operating clinics cite at 0-15%. Top quartile cite at 25%+.

Why include consult and booking rates?

Revenue loss is the funnel multiplied through. The calculator surfaces the full funnel impact, not just the citation gap.

Is this a marketing tool or a serious calculation?

A directional calculation using industry benchmarks. The actual revenue loss depends on your specific market and operation. The free 48-hour audit produces a clinic-specific number.

How does this compare to the build cost?

For most specialty clinics with $2,500+ customer LTV, the revenue at risk over 12 months substantially exceeds $5,999. The calculator surfaces the specific math.