Schema
Dataset schema
Also: Dataset entity, Schema.org Dataset, open dataset schema
For anyone publishing primary research, Dataset markup is the honest way to describe what was measured, when, where and under what license, and where to download it.
The variableMeasured property lists what the data contains. Distribution can list several downloads in different formats, such as JSON and CSV. Only mark up data that is actually available to download.
Sources
- Google Dataset Search reads Schema.org Dataset markup to index datasets (Google Search Central, "Dataset structured data").