Structured data

Schema.org @graph

Also: JSON LD @graph, connected schema, structured data graph

A typical business homepage @graph declares the Organization (or the right LocalBusiness subtype for a local business) with an @id ending in #organization, a WebSite, the people who run it with worksFor pointing back, and each Service with provider pointing back.

Several disconnected JSON LD blocks, each repeating the business under a different identity, are a common mistake. One block with one @graph and stable @id values is easier to maintain and harder to contradict. Markup must describe what is visible on the page.

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