Discipline
Generative engine optimization (GEO)
Also: GEO, generative engine optimisation
The term comes from a 2023 academic paper by Aggarwal and colleagues and spread through 2024 and 2025 as AI answers started to sit above or in place of the classic list of links.
GEO is not a replacement for SEO. The two share technical foundations: pages that load fast, serve their content as HTML and say plainly what the business does. They differ on the goal. SEO aims for a position in a list of results. GEO aims for a mention inside a generated answer, which changes from run to run and from app to app, so it has to be measured with repeated runs.