Quality framework

E-E-A-T

Also: EEAT, Experience Expertise Authoritativeness Trust, Google Search Quality EEAT

For a medical clinic, E-E-A-T means named providers with verifiable credentials, MedicalProfessional schema, hasCredential properties listing degree institutions and license states, dates published and reviewed, and clear medical reviewer attestation on YMYL pages. The combination is what AI engines look for.

For a law firm, E-E-A-T means named attorneys with state bar credentials, Attorney schema, jurisdiction declarations, and case selection criteria stated honestly. For a luxury contractor, it means owner identification, BBB or trade association membership, and verified review schema with provenance.

Cited facts

  • E-E-A-T signals correlate r=0.81 with citation outcomes in Google AI Mode.
  • 96 percent of AI Overview citations come from sources with robust E-E-A-T markers (Wellows, 2026).

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