Quality framework
E-E-A-T
Also: EEAT, Experience Expertise Authoritativeness Trust, Google Search Quality EEAT
For a medical clinic, visible E-E-A-T looks like named providers with verifiable credentials, clear dates published and reviewed, and a named medical reviewer on clinical pages.
For a law firm, it looks like named attorneys with bar admissions, honest statements of jurisdiction, and the required advertising disclaimers. For a contractor, it looks like a named owner, licensing and trade memberships, and reviews that can be traced to their source.
Sources
- E-E-A-T is defined in Google's Search Quality Rater Guidelines, which added the first E for Experience in December 2022 (Google Search Central blog, 15 Dec 2022).