ImageObject schema
Also: Schema.org ImageObject, image schema, before after image schema
Before-and-after galleries on plastic surgery, med spa, and cosmetic dental sites are the most-visited assets on those sites but typically the least-structured. Captions like "Botox results" are ignored. Captions like "55 year old female, 32 units Botox, 1 month post-treatment, glabella and forehead" wrapped in ImageObject schema with creditText to the injector are cited for protocol-specific queries.
For luxury home services, every portfolio image should declare ImageObject with caption (project type, materials, neighborhood, completion date), creditText (the firm and the architect), and subjectOf linking to the relevant Service entity. The architect or designer credit is a corroboration anchor: AI engines cross-link contractors with the architects they work with regularly.
ImageObject does not require any client-side JavaScript. The schema sits in the JSON-LD @graph alongside the page schema. A modern site can declare 30 to 300 ImageObject entities per page without performance impact.
Cited facts
- Schema.org ImageObject can carry caption, creditText, exifData, license, and subjectOf properties.
- Pages with structured ImageObject metadata cite at higher rates than pages with bare img tags on visual verticals.
- ImageObject license can be CC BY 4.0, all rights reserved, or any other valid license URI.