Measurement protocol
Prompt Library
Also: AEO test prompts, AI search query set, buyer question set
KailxLabs baselines use 50 buyer questions. Half are worked on and half are held back untouched, so later results can be compared against a control group rather than against a guess.
Questions are written the way buyers ask them, including city or budget where it matters, and each is run several times on each app because answers vary between runs.